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Academy Pass

Every course in the Academy, including the ones added after you join.

Allfreya Academy40 courses292 lessons30h 56m of content

THE PROBLEM IS RARELY THE SKILL

Most people who stall are not missing ability. They are missing sequence.

You read one thread about pricing, one video about cold email, one post about positioning. Each can be useful on its own. Together they create noise when they assume different starting points and none tells you what comes first.

So the work becomes research instead of progress. Months pass. Nothing ships.

SEVEN PRACTICAL PATHS, FORTY COURSES

The Academy is organized as seven connected paths. Start at the problem you need to solve now, or follow the sequence from validation to operations.

1. Validate and read the market — Validate Any Business Idea, The Lean Startup, From Idea to MVP in Two Weeks, Business Model Canvas, Customer Discovery, Do Things That Don’t Scale, Reading the Market.

2. Audience and positioning — Segment Your Market, Positioning and Messaging, Pick a Niche, Brand Identity, Signature Framework.

3. Offers and pricing — Hormozi’s Value Equation, Package What You Know, Price It Right, Sales Pitch Deck, Psychology of Why People Buy.

4. First sale and outreach — Zero to First Sale, Cold Outreach, SPIN Selling, Email Sequences, Referral Engine, Side Business Blueprint, Freelancer’s Cash Bridge.

5. Conversion and retention — Build a Landing Page That Converts with AI, Keep Customers Longer and Reduce Churn.

6. Metrics and operations — Marketing Metrics, Funnel Math, Find and Fix Your Funnel, Weekly Reporting Dashboard, Project Management, Build SOPs.

7. AI and research — Get Found by AI Search, Custom GPT, AI Competitive Analysis, AI Knowledge Base, NotebookLM, Perplexity, AI Agents, and the Craft of Context.

You can start anywhere. Most people start at the step they have been avoiding.

JUDGE THE WORK BEFORE YOU PAY

The Free Studio on the site takes about twelve minutes. It asks you to name one decision you are stuck on and walks you toward a test you can run this week.

No email is required. Your notes stay in your browser.

It is a fair sample of the Academy method: one decision at a time, ending in something you can do rather than something you merely agree with.

THIS IS PROBABLY NOT FOR YOU IF

You already have paying clients and one specific problem. Buy the single course that covers it, $49 to $99, instead of the Pass.

You want done-for-you work. These are self-paced courses; you do the work.

You are looking for a guaranteed income figure. There is no guarantee here.

You want live coaching or a community. This is self-paced material, not a cohort.

WHY $249

Individual courses are $49 to $99. Three current $99 courses already total $297, more than the Pass.

The Pass exists because the courses work together and the catalogue keeps growing. You pay once, keep access, and receive future courses added to the Academy.

WHO PUT THIS TOGETHER

I’m Ahmet Marangoz. I’ve spent twenty years building digital ventures across product direction, product systems, applied AI, and infrastructure. I co-founded By Carpenter, an independent product company in New York.

The Academy is arranged the way I would hand it to someone starting now: one practical order, from testing whether the idea is real to reading your own numbers and operating the work.

QUESTIONS PEOPLE ASK

How long do I have access? Indefinitely. It is a one-time purchase, not a subscription. New Academy courses are added to your account automatically.

Do I need experience? No. The path starts before the idea is validated. If you are already selling, skip directly to the problem you need to solve.

How much material is included? The current catalogue contains 40 courses, 292 lessons, and 30h 56m of material. Most lessons are short enough to finish in one sitting and end with something to apply.

Is this about AI? Partly. Eight courses focus directly on AI and research workflows; the rest cover validation, positioning, offers, sales, conversion, retention, metrics, and operations.

What if I only care about cold outreach? Buy Cold Outreach That Gets Replies on its own. The Pass makes sense when you want the broader path before and after outreach.

Refunds? Fourteen days, no questions asked. If the path is not what you needed, email us and we refund it. You do not have to explain yourself or prove you tried.

START WITH THE PART YOU HAVE BEEN AVOIDING

One-time payment. Lifetime access. Every Academy course added later is included. Fourteen-day refund, no questions asked.

What's included

Everything · 40 courses

Full access to every course in Allfreya Academy, including new courses as they are added.

Price It Right Without Guessing

A 1% price change moves profit more than any other lever you own. Learn to set, test, and raise prices on evidence instead of a gut number.

9 lessons · 44 min

Zero to First Sale

Learn how to create and sell your first digital product profitably, without overspending on tools, marketing, or unnecessary features.

5 lessons · 37 min

Get Found by AI Search

When buyers ask ChatGPT and Perplexity for a recommendation, learn how to be the brand the answer names, links, and cites.

8 lessons · 42 min

Why Positioning and Messaging Decide Whether You Scale

When growth stalls, the budget is the first thing you reach for — more traffic, more ads, a better product — and conversion stays flat while spend climbs. The problem usually isn't the budget. It's the gap between what you say and who's reading it. Learn to spot that leak in your own marketing in five minutes, and why closing it, not raising the budget, is what unlocks scale.

7 lessons · 47 min

How to Validate Any Business Idea Before Investing a Dollar

Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.

7 lessons · 1h 25m

One Audience Is Not Enough: Segment Your Market

You describe your customer in one sentence — and that sentence is the problem. The audience you call 'my market' is usually two or three different buyers hiring you for different reasons, blurred into one generic message that grips none of them. Learn to see the real segments hiding in your own paying customers, score them honestly, and pick the one to serve first — with a reason you can defend.

7 lessons · 45 min

Cold Outreach That Gets Replies on Email, LinkedIn & DMs

Write specific cold emails, LinkedIn messages, and DMs that earn more relevant replies, then run a practical outreach loop you can measure and improve every week.

8 lessons · 50 min

Build a Custom GPT for Your Business in 60 Minutes

Build, test, and ship a working custom GPT for one real business task, in a single sitting, no code.

7 lessons · 39 min

Alex Hormozi's Value Equation: Create Offers Nobody Can Refuse

Build an offer so good people feel stupid saying no, using Hormozi's four-lever Value Equation to price for profit and stack value buyers actually want.

9 lessons · 1h 27m

The Lean Startup: Build, Measure, Learn Without Burning Cash

You are about to spend months and money building the version in your head, certain that customers will arrive when it ships. Learn Eric Ries's operating system for shrinking that bet by most of its size before you place it — what an MVP actually is, which numbers are lying to you, and how to know on a Tuesday whether the thing is working.

7 lessons · 52 min

Email Sequences That Sell

Build one automated email sequence that turns new subscribers into buyers, from the welcome email to the sales push, wired up and running on its own.

9 lessons · 58 min

SPIN Selling: The Question-Based Method That Closes Deals

Stop pitching and start asking. The four-question sequence that gets buyers to talk themselves into the deal before you ever name a price.

8 lessons · 1h 6m

Marketing Metrics for Non-Marketers

Sit in a marketing review and know whether the numbers are good: read CAC, LTV, ROAS, and payback period without taking anyone's word for it.

9 lessons · 38 min

Create an AI-Powered Competitive Analysis

Build a living competitive analysis in an afternoon: a comparison matrix, sales battlecards, and an executive brief that refresh on a set cadence.

5 lessons · 38 min

Build Your AI Knowledge Base

Build an AI knowledge base that answers from your own files, catch it when it makes things up, and hand your whole team a single source to ask.

8 lessons · 39 min

From Idea to MVP in Two Weeks

Ship a real MVP in fourteen days: one user whose hair is on fire, a spec you cut to the bone, and a launch to ten people who can tell you the truth.

7 lessons · 50 min

Funnel Math: Know Your Numbers Before You Spend

Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.

6 lessons · 27 min

Find and Fix Where Your Funnel Loses Customers

Stop guessing why sales stall. Pinpoint the exact stage where your funnel loses customers, then fix the one leak costing you the most.

7 lessons · 27 min

Package What You Know Into a High-Ticket Offer

Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.

9 lessons · 44 min

Business Model Canvas: Design Your Entire Business on One Page

Map your whole business on nine blocks that fit on a single page, then pressure-test it so you spot a broken model before the market does.

7 lessons · 54 min

Project Management Without the Jargon

Run projects that actually land on time, using plain-language tools for scope, sequencing, and progress, with zero certifications and zero buzzwords.

9 lessons · 1h 8m

Build Your Sales Pitch Deck with AI

Build a prospect-specific sales pitch deck with AI, pressure-test it against an AI buyer, and ship it ready to win the meeting.

6 lessons · 40 min

The Referral Engine: Systematize Word-of-Mouth Growth

Build and operate a measurable referral system: a talk trigger, a responsible ask, partner workflows, and a review cadence.

8 lessons · 1h 2m

Side Business Blueprint: Build Income While You're Still Employed

Build a paying side business around the time you actually have, while checking employment, IP, tax, and local legal constraints before acting.

7 lessons · 47 min

The Freelancer's Cash Bridge

Flush with invoiced work but broke between payouts? Build a repeatable cash bridge — fast micro-offers built from skills you already have, live on a marketplace in 48 hours, and a path from a $50 buyer to a monthly retainer.

7 lessons · 28 min

Pick a Niche Narrow Enough to Win

Most founders aim at a crowd and hit no one. Pick a wedge so narrow the right buyer feels it was built for them, then expand on your terms.

7 lessons · 59 min

Customer Discovery Without Lying to Yourself

Run customer interviews that test behavior, urgency, and purchase evidence instead of collecting encouragement.

7 lessons · 1h 16m

Do Things That Don't Scale: The Manual Phase of Every Startup

Your first users won't arrive on their own. Learn the manual, unscalable work that powers a startup's earliest growth before automation ever makes sense.

7 lessons · 56 min

Build Your Brand Identity in a Day

Walk in with a half-formed idea and walk out with a finished brand: a name, a wordmark, five locked colors, a type pair, and a voice on one page.

6 lessons · 28 min

Build a Landing Page That Converts with AI

Go from blank screen to a live, tracked landing page using AI-assisted copy and a practical seven-block layout you can test against your own baseline.

5 lessons · 34 min

Reading the Market: Competitive Intelligence for Founders

Your competitors broadcast their next six months in plain sight: read their pricing, job posts, and reviews before the move lands on your roadmap.

8 lessons · 1h 18m

Keep Customers Longer and Reduce Churn

Keeping a customer costs far less than winning a new one, yet most businesses lose them through quiet, fixable leaks. Here is how to close them.

9 lessons · 49 min

Create Your Weekly Reporting Dashboard

Build a single-screen weekly dashboard that pulls your numbers automatically, lands in your inbox every Monday, and turns reporting into a ten-minute review.

5 lessons · 34 min

Build SOPs That Run Without You

Turn work trapped in your head into a testable SOP that another person can follow, review, and improve as the process changes.

9 lessons · 54 min

How to Use NotebookLM to Learn Anything

Turn PDFs, lectures, and articles into a source-grounded research workspace; verify citations, organize notes, and choose the right Studio output for the job.

6 lessons · 25 min

Research With Perplexity: Search, Sources & Deep Research

Use Perplexity as a research instrument: shape answerable questions, choose the current search mode, grade citations, run deeper research, and maintain a reusable Project.

7 lessons · 32 min

Building AI Agents That Actually Work

Build a dependable agent workflow with scoped context, approved tools, tested skills, and human review for consequential actions.

9 lessons · 25 min

AI Can't Read Your Mind: The Craft of Context

Learn what context is, how much a task needs, why long chats drift, and how to maintain portable standing context without assuming every tool remembers it.

7 lessons · 47 min

The Psychology of Why People Buy

Use emotion, trust, social proof, perceived risk, and evidence to understand buying decisions without reducing every buyer to one formula.

7 lessons · 24 min

Build & Name Your Signature Framework

You already have a method — you just run it on instinct, so to a buyer it looks like fog, and fog gets haggled instead of chosen. This course turns the thing you already do into a named signature framework: a handful of verb-stages, a name that says what it does, and a one-page diagram you own. Seven short lessons, one thing you walk away owning.

7 lessons · 21 min

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