Academy Pass

Price It Right Without Guessing

A 1% price change moves profit more than any other lever you own. Learn to set, test, and raise prices on evidence instead of a gut number.

9 lessons · 44 min

Zero to First Sale

Learn how to create and sell your first digital product profitably, without overspending on tools, marketing, or unnecessary features.

5 lessons · 37 min

Get Found by AI Search

When buyers ask ChatGPT and Perplexity for a recommendation, learn how to be the brand the answer names, links, and cites.

8 lessons · 42 min

Why Positioning and Messaging Decide Whether You Scale

When growth stalls, the budget is the first thing you reach for — more traffic, more ads, a better product — and conversion stays flat while spend climbs. The problem usually isn't the budget. It's the gap between what you say and who's reading it. Learn to spot that leak in your own marketing in five minutes, and why closing it, not raising the budget, is what unlocks scale.

7 lessons · 47 min

How to Validate Any Business Idea Before Investing a Dollar

Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.

7 lessons · 1h 25m

One Audience Is Not Enough: Segment Your Market

You describe your customer in one sentence — and that sentence is the problem. The audience you call 'my market' is usually two or three different buyers hiring you for different reasons, blurred into one generic message that grips none of them. Learn to see the real segments hiding in your own paying customers, score them honestly, and pick the one to serve first — with a reason you can defend.

7 lessons · 45 min

Cold Outreach That Gets Replies on Email, LinkedIn & DMs

Write cold emails, LinkedIn messages, and DMs that strangers actually answer, then turn replies into a repeatable outreach loop you can run every week.

8 lessons · 51 min

Build a Custom GPT for Your Business in 60 Minutes

Build, test, and ship a working custom GPT for one real business task, in a single sitting, no code.

7 lessons · 39 min

Alex Hormozi's Value Equation: Create Offers Nobody Can Refuse

Build an offer so good people feel stupid saying no, using Hormozi's four-lever Value Equation to price for profit and stack value buyers actually want.

9 lessons · 1h 27m

The Lean Startup: Build, Measure, Learn Without Burning Cash

You are about to spend months and money building the version in your head, certain that customers will arrive when it ships. Learn Eric Ries's operating system for shrinking that bet by most of its size before you place it — what an MVP actually is, which numbers are lying to you, and how to know on a Tuesday whether the thing is working.

7 lessons · 52 min

Email Sequences That Sell

Build one automated email sequence that turns new subscribers into buyers, from the welcome email to the sales push, wired up and running on its own.

9 lessons · 58 min

SPIN Selling: The Question-Based Method That Closes Deals

Stop pitching and start asking. The four-question sequence that gets buyers to talk themselves into the deal before you ever name a price.

8 lessons · 1h 6m

Marketing Metrics for Non-Marketers

Sit in a marketing review and know whether the numbers are good: read CAC, LTV, ROAS, and payback period without taking anyone's word for it.

9 lessons · 38 min

Create an AI-Powered Competitive Analysis

Build a living competitive analysis in an afternoon: a comparison matrix, sales battlecards, and an executive brief that refresh on a set cadence.

5 lessons · 38 min

Build Your AI Knowledge Base

Build an AI knowledge base that answers from your own files, catch it when it makes things up, and hand your whole team a single source to ask.

8 lessons · 39 min

From Idea to MVP in Two Weeks

Ship a real MVP in fourteen days: one user whose hair is on fire, a spec you cut to the bone, and a launch to ten people who can tell you the truth.

7 lessons · 50 min

Funnel Math: Know Your Numbers Before You Spend

Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.

6 lessons · 27 min

Find and Fix Where Your Funnel Loses Customers

Stop guessing why sales stall. Pinpoint the exact stage where your funnel loses customers, then fix the one leak costing you the most.

7 lessons · 27 min

Package What You Know Into a High-Ticket Offer

Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.

9 lessons · 44 min

Business Model Canvas: Design Your Entire Business on One Page

Map your whole business on nine blocks that fit on a single page, then pressure-test it so you spot a broken model before the market does.

7 lessons · 54 min